THE STUDIO / BRAND IDENTITY

Every choice.
One identity.

A brand guide, a considered palette and the right type. We bring the details together so your brand feels like one whole.

Explore the Forma identity
F / 01Form. Colour. Character. formaSTUDIO Brandguide 2026
FORMA STUDIOExample identity / 2026

EXAMPLE BRAND

Forma Studio

A fictional brand to explore your own direction. Choose colours and fonts below and see how they work together.

01 / BRAND GUIDE

A clear guide.
A consistent brand.

From logo variations to art direction, the guide gives every brand expression a shared direction.

A fictional example. Your colour and font choices update these previews immediately.

Logo system formaformaf. InversePrimaryMonogram FORMA / EXAMPLE IDENTITY
Primary, inverse and monogram.

02 / COLOUR MATCHING

Colour,
in balance.

Start with a palette and make it your own. Select any swatch to change its colour, or enter a hex code.

A quiet base, a clear accent. Your choices appear across the brand guide and examples.

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FORMA / COLOUR STUDY

Sand palette

03 / TYPE SELECTION

Character.
And clarity.

Choose a heading font and a body font. Compare their character and readability, then see your pairing throughout the example brand.

01 / DISPLAY

A brand with character.

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Choose the character of your headings and wordmark.

Forma / Brand guide

YOUR NEXT CHAPTER

Outgrown your
website or brand?

Tell us what needs to change. We’ll help you define the right scope for your website, your brand, or both.

Discuss your project